There are many different sorts of festivals around the world, and most countries use traditional cultural events and activities to commemorate key events or customs.
The most obvious and frequently claimed economic benefits of festivals are that they attract tourists, which supports the growth of tourism and other companies in a town or region.
Festivals have fewer visible social advantages, yet they are just as vital. Based on Schneider’s observation, it’s reasonable to conclude that festivals promote community pride, educate individuals on new skills, and improve communities.
Festival Events- Benefit
● Increasing economic growth
Festivals, by definition, draw crowds. Visitors also spend money, boosting the local economy on and off the festival grounds. Admission costs, parking costs, food, beverage, and souvenir sales—and more—all contribute to on-site expenditure.
The Festival events also provide free promotion and advertising for local companies, as attendees return home and tell their friends about how much fun they had at the event. It’s even better if people leave comments and images about their experiences on Facebook or other social media sites. Successful festivals have a ripple effect across a community’s economy, affecting both tourist and non-tourism industries.
- Fostering pride in the community
Many members of the community are involved in planning and executing festivals, which provides a lot of social advantages. The potential to help create a community, promote a feeling of pride within a community, and engage a community is the finest part about getting engaged with festivals and events.
Festivals foster community pride by honoring the characteristics that make a town unique and elicit positive emotions. These items can be as “large” as ethnic ancestry or as “little” as a pastry bite. Logrolling, live Swedish music, a street dance, parades through town, and more are all part of the celebration.
- Introducing new concepts
Whatever the focus of the festival, it will undoubtedly be educational, and visitors will undoubtedly benefit from it. Of course, another societal advantage of festivals is education (including increased awareness and new knowledge). This isn’t learning from a book or in a classroom; instead, it’s hands-on, experiential learning in the context of a great celebration.
Visitors were able to connect with the place because of this educational experience. According to the Tourism Center report, 83 percent of first-time visitors indicated they were pleased with their visit and intended to return.
- Relationships are being strengthened
Stronger community links are a third-social benefit of festival sponsorship. The majority of the relationship-building takes place during the festival planning stage. This is where public and private organizations, government, and neighborhood groups form bonds, and where elected officials, staff, volunteers, and interested citizens form connections.
The payoff for this relationship-building is a successful festival, assuming everything else goes right. People bring their connections, combined knowledge, and abilities to better the community, so the advantages continue much beyond the event.
- Value of training
As previously said, hosting a festival comes with its own set of dangers and expenditures. A successful event improves a community’s reputation, whereas a less-than-successful effort (or outright failure) has the reverse effect. Finally, festival management entails reducing loss while maximizing gain.
Strategic planning, site management, budgeting, and financial planning, marketing and sponsorship, human resource management and volunteer recruitment, and event evaluation are all included in the Festival and Event Management curriculum.
Community Events are an important component of culture. Music, dance, and cuisine are all used to greet festival-goers. Celebrations typically include fireworks, the exchange of sweets, and prayers. Festivals are supposed to be enjoyable. It’s a chance to enjoy some live music, have a few beers, and dance without a care in the world with thousands of other music fans. However, if a celebration is not properly organized, it might result in a number of mishaps and safety dangers.