Smart Packaging Can Optimize For Future Business And Marketing Decisions
In a time when more consumers than ever are concerned about the ethical, social, and environmental impact of companies, Smart Packaging Solutions gives brands a way to provide accountability and transparency to their customers. By leveraging the capabilities of smart packaging, businesses can communicate to their consumers all relevant product information such as where and how products were made, a link to the manufacturer’s website, certification labels, transport tracking, and the origins of ingredients.
In addition, smart packaging enables businesses to offer a digital experience that enhances consumer interaction and brand loyalty. Methods like QR codes allow companies to direct their customers to web-linked video tutorials, support lines, and customer feedback forms in a quick and easy manner. Smart packaging also allows businesses to collect demographics and insights on their customer base so they can optimize for future business and marketing decisions.
Printed electronics and sensors - Flexible printed circuits and compact sensors can be added to the packaging itself to monitor key specifications like temperature, pressure, and humidity allowing businesses to optimize their supply chains. Indicators - By using specialty inks that change color depending on their exposure to different temperatures, businesses can communicate important product information to their consumers such as expiration dates, and ensure consistent quality throughout shipping and storage.
RFID tags - This is one of the most common forms of smart packaging, which can be used to track and trace product inventory and improve operational efficiency. This allows businesses to minimize overstocking and understocking, and it also allows them to maximize their efficiencies when it comes to reordering and shipping.
Aside from optimizing their operations, smart packaging can help businesses reduce their carbon footprint and waste through operational efficiency, reducing the amount of material needed for each package as well as reducing energy consumption throughout the manufacturing process. Using sensors, they can track the ambient temperature of packages during transportation and storage, which helps to reduce food spoilage, for example. They can also be equipped with sensors that alert warehouses or distribution centers when a package has been tampered with, improving security.
The advantages of smart packaging are clear for both producers and users. Producers, including packagers and materials producers, stand to gain through new revenue streams from the sale of connected solutions, as do retailers who can create unprecedented customer intimacy with their products and consumers. However, if they don’t move quickly enough to identify and implement smart packaging solutions that work for their needs, they risk getting left behind as the industry standard becomes more sophisticated.
In order to succeed, smart packaging players need to adopt agile innovation techniques, such as rapidly forming teams, jury-rigging prototypes, market-testing them and iterating. This approach paves the way for them to be at the forefront of developing and implementing innovative packaging technologies that will enable them to win the coveted position as the preferred smart packaging provider in their niche markets. It’s an opportunity that’s too good to miss.