What is a Marketing Funnel

What is a marketing funnel? Why should every marketer use one?

It's a marketing strategy that you use to convince prospective customers to purchase your products. It's a selling process where a visitor comes to your website to find information that could help solve the issue. You will be able to establish a relationship with every person you meet using specific tools.

This will allow you to fully understand your customers' requirements. This will allow you to provide the most accurate information possible to every visitor. If you are able to gain trust from a visitor, they are more likely to purchase your products. The customer becomes the visitor.

Many customers turn into regular customers, and will be more likely to buy every product on your website. A marketing funnel describes the steps that are involved in turning a visitor to your site into a customer that will come back to you for all future purchases.

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This is the ultimate goal for any internet marketer. It is possible to achieve this by constructing a funnel that is well-designed.

Your marketing tools are catching people's attention and drawing them into the funnel. When they fill out the PERSONAL questionnaire, they will be automatically entered the funnel. Since no one will sign up on your company's lead capture page, I have said "personal". They would like to be leaders and not a business.

The lead capture pages are the gateway to the funnel. Once they click "Signup Now" or "Enter There" and they'll be able to be entering a brand new world of marketing via network.

The best part is that they are qualifying themselves to be able to do it. It's their choice. They don't have to buy your services as a leader or mentor. You could also demonstrate to them ways to increase leads and bring more cash into their businesses.

This is the way a typical funnel functions.

The "front-end", you can create a free offer that can attract and qualify prospective customers who may be interested in purchasing your products later down the sales funnel. You must sign up to receive the free product.

Now, you have these contacts on your email and you are able to offer them similar promotions that may be of interest to them.

When they sign to the offer, the user will be directed to a page that offers an affordable price, or, as it's known, the tripwire offer. At this point, they are moving to the "back side" of your funnel.

If they purchase the bargain priced offer then they will be taken to a different offer at a higher price (normally known as an upsell). Anyone who buys the cheaper offer will be taken to the next similar product at a more expensive price. This process can be repeated for many more.

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